Nothing

Nothing

INDUSTRY

INDUSTRY

Technology

Technology

FOUNDED IN

FOUNDED IN

2020

2020

DESIGNED BY

DESIGNED BY

Sneha Sankar (for CMF)

Sneha Sankar (for CMF)

LOGO

LOGO

MAJOR BRAND COLOURS

MAJOR BRAND COLOURS

#000000

#000000

#000000

Black

Black

Black

#012F6B

#012F6B

#012F6B

Midnight Blue

Midnight Blue

Midnight Blue

#FFFFFF

#FFFFFF

#FFFFFF

White

White

White

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BRAND STRATEGY MAPS

STORY

STORY

Nothing is a London-based consumer electronics company aiming to remove barriers between people and technology. The brand emphasizes design innovation and seamless connectivity, introducing products like the Ear (1) wireless earbuds in 2021 and the Phone (1) smartphone in 2022. In 2023, Nothing expanded its portfolio with the sub-brand CMF by Nothing, focusing on accessible design-centric technology.

Nothing is a London-based consumer electronics company aiming to remove barriers between people and technology. The brand emphasizes design innovation and seamless connectivity, introducing products like the Ear (1) wireless earbuds in 2021 and the Phone (1) smartphone in 2022. In 2023, Nothing expanded its portfolio with the sub-brand CMF by Nothing, focusing on accessible design-centric technology.

DIFFERENTIATOR

DIFFERENTIATOR

Nothing distinguishes itself through its unique transparent design language, allowing users to see the intricate components of their devices. Collaborating with Teenage Engineering, the brand ensures a consistent and recognizable aesthetic across its product line, appealing to design-conscious consumers seeking both form and function.

Nothing distinguishes itself through its unique transparent design language, allowing users to see the intricate components of their devices. Collaborating with Teenage Engineering, the brand ensures a consistent and recognizable aesthetic across its product line, appealing to design-conscious consumers seeking both form and function.

PRICE RANGE

PRICE RANGE

Nothing offers a range of products with varying price points launched at $99/£99/€99.

Nothing offers a range of products with varying price points launched at $99/£99/€99.

USP

USP

Innovative consumer electronics featuring transparent design aesthetics and seamless user experiences.

Innovative consumer electronics featuring transparent design aesthetics and seamless user experiences.

BRAND ASSETS

BRAND ASSETS

MOTION

MOTION

SOCIALS

SOCIALS

Ideate and build beautiful user-centric product experiences

Business?

We work closely with our partner organizations to suit your specific needs

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© 2025 A Product of Figrfast systems Private Limited. All rights reserved

Terms & Condition

Privacy Policy

Ideate and build beautiful user-centric product experiences

Business?

We work closely with our partner organizations to suit your specific needs

Book a call

© 2025 A Product of Figrfast systems Private Limited. All rights reserved

Terms & Condition

Privacy Policy

Ideate and build beautiful user-centric product experiences

Business?

We work closely with our partner organizations to suit your specific needs

Book a call

© 2025 A Product of Figrfast systems Private Limited. All rights reserved

Terms & Condition

Privacy Policy