Mattel
Mattel
INDUSTRY
INDUSTRY
Toys
Toys
FOUNDED IN
FOUNDED IN
1945
1945
LOGO
LOGO
MAJOR BRAND COLOURS
MAJOR BRAND COLOURS
#FE6A76
#FE6A76
#FE6A76
Wild Watermelon
Wild Watermelon
Wild Watermelon
#FF0028
#FF0028
#FF0028
Torch Red
Torch Red
Torch Red
#63B000
#63B000
#63B000
Limeade
Limeade
Limeade
BRAND STRATEGY MAPS
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BRAND STRATEGY MAPS
STORY
STORY
Mattel is a global leader in play and entertainment, inspiring generations to explore the joy of childhood and reach their full potential. Known for its iconic toy brands like Barbie, Hot Wheels, Fisher-Price, and American Girl, Mattel combines storytelling, creativity, and innovation to create engaging products and experiences that foster imagination, learning, and connection.
Mattel is a global leader in play and entertainment, inspiring generations to explore the joy of childhood and reach their full potential. Known for its iconic toy brands like Barbie, Hot Wheels, Fisher-Price, and American Girl, Mattel combines storytelling, creativity, and innovation to create engaging products and experiences that foster imagination, learning, and connection.
DIFFERENTIATOR
DIFFERENTIATOR
Mattel stands out with a portfolio of beloved, culturally relevant brands that blend storytelling and play, backed by a strong focus on sustainability, innovation, and inclusivity. Their ability to transform toys into art and entertainment creates a lasting emotional connection with consumers.
Mattel stands out with a portfolio of beloved, culturally relevant brands that blend storytelling and play, backed by a strong focus on sustainability, innovation, and inclusivity. Their ability to transform toys into art and entertainment creates a lasting emotional connection with consumers.
PRICE RANGE
PRICE RANGE
Typically from $5 to $500, offering affordable mass-market toys (e.g., Barbie dolls, UNO cards) and premium collectible items or playsets (e.g., limited edition Barbie or Hot Wheels).
Typically from $5 to $500, offering affordable mass-market toys (e.g., Barbie dolls, UNO cards) and premium collectible items or playsets (e.g., limited edition Barbie or Hot Wheels).
USP
USP
Iconic toys and experiences that inspire creativity, foster learning, and bring joy across generations.
Iconic toys and experiences that inspire creativity, foster learning, and bring joy across generations.
BRAND ASSETS
BRAND ASSETS
MOTION
MOTION
SOCIALS
SOCIALS
Ideate and build beautiful user-centric product experiences
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© 2025 A Product of Figrfast systems Private Limited. All rights reserved
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Ideate and build beautiful user-centric product experiences
Business?
We work closely with our partner organizations to suit your specific needs
Book a call
© 2025 A Product of Figrfast systems Private Limited. All rights reserved
Terms & Condition
Privacy Policy
Ideate and build beautiful user-centric product experiences
Business?
We work closely with our partner organizations to suit your specific needs
Book a call
© 2025 A Product of Figrfast systems Private Limited. All rights reserved
Terms & Condition
Privacy Policy